Some of the station's roster of disc jokeys outside the radio station

The station launched a new format as WPSC Radio 88.7 FM morphed into the new WP 88.7 FM, Brave New Radio, on April 21.

Robert Quicke, general manager

With a roster of more than 120 student disc jockeys, the station provides programming seven days a week, 24 hours a day. The new format, an eclectic mix of music and talk, is supported by new software, and technology used in the industry so students can learn on the type of equipment used in professional radio.

“We will still have eclectic programming, but we have really tried to schedule the day so that our programming flows from mostly music during the weekday to specialty music and talk shows in the evenings and on weekends,” says Robert Quicke, assistant professor of communication, and general manager of the station.

Quicke plans to eventually increase the music library from 10,000 pieces to more than 25,000. “We want to play the most diverse selection of music ever heard on the radio,” he says. “Plus we support local artists and musicians in a way that few other stations do. We regularly have live bands in for interviews and live sessions.”

Mostly, Quicke envisions the radio station as a true pre-professional experience for the students.

“It definitely has to be fun,” he says. “But also, the experience needs to fully prepare those who want to work in professional radio for that environment. At WP 88.7 FM we encourage creativity combined with professionalism. I think that if you offer students a challenge they more often than not rise to it. WP 88.7 FM has great equipment and is a superb environment in which to learn about the exciting world of radio. Here, students are also forging friendships that will last way beyond graduation.”