William Paterson University’s new marketing campaign has won a Silver Award in the 24th Annual Admissions Advertising Awards.

The campaign placed second in the Best Total Recruitment Package category. The integrated materials, produced in partnership with Lipman Hearne, a higher education branding and marketing agency, include admissions marketing publications for undergraduate student recruitment, a University Web landing page, and advertisements which have been placed in a variety of locations, such as on the sides of New Jersey Transit buses, billboards, mall displays, newspapers, and online on sites including Google and Facebook.

The awards competition, sponsored by Higher Education Marketing Report, is the largest advertising awards competition in the country. This year, more than 2,000 entries were received from more than 1,000 colleges, universities, and secondary schools from all 50 states and several foreign countries. Judges consisted of a national panel of admissions marketers, advertising creative directors, marketing and advertising professionals, and the editorial board of Higher Education Marketing Report (formerly Admissions Marketing Report).